现在商场竞争日益激烈,消费者消费能力消费要求日益增强,许多公司面临产品同质化严重、盈利方式单一、顾客信任度低等问题。因此我研究经济生态链,剖析经济生态链中个要素之间的联系及要素的发展根基。用以发掘新双赢点、实现顾客和企业互利、创造更精准化的产品、多样化的盈利模式,构造更良性的经济生态链。 Nowadays, the competition in shopping malls is getting more and more intense. Consumption demands of consumers are increasing day by day. Many companies are faced with the problems of serious product homogeneity, single profit making and low customer trust. Therefore, I study the economic ecological chain, analyze the links between the elements in the economic chain and the development of the elements. To explore new win-win points, to achieve mutual benefits customers and businesses, to create more refined products, diversified profit model, the construction of a more healthy economic chain.