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回扣现象严重阻碍了导游市场的健康发展,本文分析了回扣产生的原因及其所带来的负面影响,并在此基础上提出了导游制度的改革目标和模式,以及一些具体措施。
The rebate phenomenon has seriously hindered the healthy development of the tour guide market. This article analyzes the causes of the rebate and the negative impact it brings, and on this basis, it proposes the reform goals and modes of tour guide system and some concrete measures.