广告是大众传媒对受众群体进行“操纵”的商业手段。随着经济的发展,人们的消费水平也由传统的理性消费上升到感性消费的层次,极具人情味而且感性的后现代广告设计拉近了消费者与产品的距离。对于大众审美,后现代广告的设计是一次革新。当然,广告不管外表多么华丽,但是在它血液里流动的依然是广告产品宣传者的意识,它依然要用设计的表现手法去说服大众。——题记 Advertising is the mass media ’s “commercial” approach to audiences. With the development of economy, people’s consumption level has also risen from the traditional rational consumption to the level of perceptual consumption. The very humane and sensual post-modern advertising design has narrowed the distance between consumers and products. For the public aesthetic, the design of post-modern advertising is an innovation. Of course, advertising, no matter how gorgeous appearance, but it flows in the blood is still the awareness of advertisers, it is still necessary to design the performance of the way to convince the public. --Inscription