以前,农资行业在媒体广告上无声无息,但最近二三年,无论是在媒体层次还是广播电视播放频度上,农资行业都频频有惊人之举。其中,中央电视台一套《新闻联播》之后天气预报中播放的农资广告尤为引人注目,以致行业外对农资行业投来审视的目光。但是,我国农资行业广告投放现状究竟怎么样?存在什么样的问题?带着这些问题,我们以农资行业几大主要报纸以及电视媒体作为调查对象,研究了农资行业广告投放情况。 In the past, the agricultural industry had been quiet on media advertisements. However, in the last two or three years, the agricultural industry has been alarmingly alarming at both the media level and the broadcast frequency of radio and television. Among them, the CCTV broadcast a set of “news network” after the broadcast of agricultural advertising is particularly noticeable, so that the industry outside the investment industry to look into the eyes of the investment. However, what is the status quo of advertising in China’s agricultural capital industry? What are the problems? With these questions, we take the major newspapers in the agricultural industry as well as the television media as the research object to study the advertisement placement in the agricultural industry.