奥维咨询近日发布的《2013年度家电市场整体及细分品类研究报告》显示,2013年家电市场整体规模将达到1.2万亿元,其中家电电商市场规模发展迅速,达到700亿元,大家电、厨电、生活电器的占比分别为45.7%、33.6%和20.7%。报告显示,2013年家电市场整体增速保持平稳,线下市场的家电销售规模由前一年的10610亿元增长到今年的11292亿元,增长了 Aowei Advisory recently released the “2013 annual report of the overall and breakdown of the home appliance market research report” shows that the overall size of the home appliance market in 2013 will reach 1.2 trillion yuan, of which home appliance business market has developed rapidly to 700 billion yuan, large appliances , Kitchen appliances, living appliances accounted for 45.7%, 33.6% and 20.7% respectively. The report shows that in 2013 the overall growth rate of the home appliance market remained stable, offline sales of home appliances increased from 1.061 trillion yuan the previous year to 1129.2 billion yuan this year, an increase of