挖掘一个老品牌的潜力,挑起消费者美好的回忆,绝对是一个性价比颇高的竞争手段。保罗·厄尔从不认为自己是CEO或者什么营销专家,他更愿意将自己定位为一个有些冒险精神的寻宝猎人。他位于芝加哥期货交易所大楼36层的办公室,装修风格似乎也验证了这一点:舒适、随意、有些杂乱,随处可见一些稀奇古怪的小物件,比如谷类包装盒,牙膏包装盒,还有古老的清洁剂包装瓶。 Digging the potential of an old brand, provoke good memories of consumers, is definitely a competitive price means. Paul Earl never considered himself CEO or marketing expert, he preferred to position himself as a somewhat adventurous treasure hunter. His office, located on the 36th floor of the Chicago Board of Trade, seems to prove the point: comfortable, casual and messy, with some weird little objects such as cereal boxes, toothpaste boxes, and ancient Cleanser bottles.