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在市场竞争经营环境下,航线经营业绩的好坏不仅仅是受来自竞争者的威胁和挑战,更多的是自身缺乏对航线结构数据的有效分析和判断,缺乏对航线持续性发展的战略思考。航线收益水平的提升不仅仅以舱位设置为最终目标,更多的是通过有效的市场分析手段,与竞争者在竞争的同时也应该从共同发展的角度考虑来维护航线市场的持续性发展。市场的发展需要自身的检醒,更需要战略的远瞻。一、巴基斯坦航空市场经营环境描述(一)外部因素分析1.政治、经济环境概述巴基斯坦面积79.6万平方公里,位于南亚次大陆西北部,南濒阿拉伯海,东、北、西三面分别与印度、中国、阿富汗和伊朗为邻。巴基斯坦是一个由旁遮普(占63%)、信德(占18%)、帕坦(占11%)和俾路支(占4%)等
Under the competitive market environment, the business performance of the route is not only affected by the threat and challenge from the competitors, but also its own lack of effective analysis and judgment of the route structure data and the lack of strategic thinking on the sustainable development of the route . The improvement of route profitability not only sets the ultimate objective of accommodation, but also through effective market analysis, competition with competitors, and sustainable development of the route market from the perspective of common development. The development of the market needs its own wake-up call, but also need a strategic perspective. I. Description of the Business Environment in Pakistan’s Airline Market 1. Analysis of External Factors 1. Overview of the Political and Economic Environment Pakistan occupies an area of 796,000 square kilometers. It is located in the northwestern subcontinent of South Asia and borders the Arabian Sea to the south. India, China, Afghanistan and Iran are neighbors. Pakistan is a community of Punjab (63%), Sindh (18%), Patan (11%) and Balochistan (4%), etc.