6月20日,当西门子移动和波导在上海联合宣布成立战略联盟时,此时已有3款西门子的手机摆在了波导的8000个销售专柜中,这距双方在柏林签署合作意向书,还不到50天的时间。根据双方的协定,到2005年,西门子手机将会出现在波导的30000个销售网点之中。西门子移动和波导的合作模式,既反映了跨国企业对中国渠道的实质渗透,也反映了中国企业对自身渠道建设投资的变现模式。 June 20, when Siemens Mobile and Bird jointly announced the establishment of a strategic alliance in Shanghai, at this time there are three Siemens mobile phone placed in the Bird's 8000 sales counters, the two sides signed a letter of cooperation in Berlin, not yet To 50 days time. According to the agreement, by 2005, Siemens mobile phones will appear in the Bird's 30,000 sales outlets. Siemens Mobile and Bird's cooperation model not only reflects the substantive infiltration of multinational corporations into the Chinese channels, but also reflects the mode of realization of Chinese enterprises' investment in their own channels.