在当今新型城镇化建设进程中,许多乡村优秀传统文化遭受人为破坏,让人痛心不已。科学保护乡村优秀传统文化,已成为一项刻不容缓的文化保护工程。众所周知,让乡村优秀传统文化能存活下来的一个重要条件就是社会与人文环境,让民众在真实的语境中真切领略到民族文化遗产的人文魅力。因此,乡村优秀传统文化要从城镇化进程中所面临的困境中走出来,就必须充分做好其文化生态的保护工作,让乡村优秀传统文化能够在新的环 In today’s new-type urbanization process, many outstanding traditional cultures in the country have been vandalized and distressing. Scientific protection of the excellent traditional culture in rural areas has become an urgent project of cultural protection. It is well-known that one of the important conditions for the survival of the excellent traditional culture in rural areas is the social and humanistic environment, in which people can truly appreciate the humanistic charm of the national cultural heritage in the real context. Therefore, the excellent rural traditional culture should emerge from the predicament faced in the process of urbanization, we must fully carry out the protection of its cultural ecology so that the excellent traditional culture in rural areas can be used in the new environment