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色彩运用是门学问,首次接触一件设计作品,最先攫取其注意力的,就是作品的颜色,其次是图像,最後才是文字。色彩给其他人的印象特别强烈,所以设计师最容易通过色彩去表达他的设计意念,而身为设计师,就必须懂得和色彩沟通,了解他们。标志的颜色对于商标来说具有不可忽视的意义。颜色不是标志的法定构成要素,一般不能独立作为标志构成的要素。但是颜色是标志整体的一部分,是一种标志区别于他种标志的重要标志之一。
Color is the use of science, the first contact with a design work, the first to grab their attention is the color of the work, followed by the image, and finally is the text. Impression of color is particularly strong for others, so the designer most easily through color to express his design ideas, and as a designer, you must understand and color communication, to understand them. The color of the logo has a non-negligible meaning to the trademark. Color is not a statutory element of a sign and generally can not be used as an independent sign. However, the color is a part of the whole sign and is one of the important signs that distinguishes it from other kinds of signs.