创立于1984年、崛起于改革开放大潮之中的海尔集团,在其首席执行官张瑞敏的带领下,经过十八年的艰苦奋斗和卓越创新,已从一个濒临倒闭的集体小厂发展成为在国内外享有较高美誉度的跨国企业。从无到有、从小到大、从弱到强、从国内到国际,海尔的发展历程已成为国内众多企业学习的榜样,而海尔成功运营的案例进入国外多所 Founded in 1984, Haier Group, which emerged from the tide of reform and opening up, under the leadership of its chief executive, Zhang Ruimin, has evolved from a collective small factory on the brink of collapse into a domestic one after 18 years of hard work and outstanding innovation. Outside enjoy a high reputation of multinational corporations. From scratch, from small to large, from weak to strong, from domestic to international, Haier's course of development has become the example of many domestic enterprises to learn, and Haier successful operation of the case into many foreign countries