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天程铜艺采取新型市场营销模式,为已濒临消失的非物质文化遗产——广州西关打铜技艺注入了生命活力。本文分析天程铜艺营销推广的成功经验,以期对有古老艺术文化价值的非物质文化遗产工艺品的保护与营销起到借鉴作用。
Tianyi Copper Arts to take a new marketing model for the imminent disappearance of Intangible Cultural Heritage - Guangzhou West Point copper technology into life and vitality. This article analyzes the successful experience of Tianyu Copper Arts Marketing and Promotion in order to learn from the protection and marketing of non-material cultural heritage handicrafts that have ancient artistic and cultural values.