迈克尔·杰伊·波隆斯基和阿尔玛·明图·威蒙萨特在其合著的《环境营销》一书中指出:生态环境问题直接影响企业经营活动,并促使企业将环境问题融入企业整个经营活动过程中。这就 Michael Jay Polonski and Alma Mingu Vimonosat, in their book Environmental Marketing, point out that the issue of ecological environment directly affects the business activities of enterprises and encourages enterprises to incorporate environmental issues Business throughout the business process. This is