文化使命即文化责任与担当,是当代中国必须主动作为并力求实现的文化愿景和文化目标。立足于文化自信基础上的文化使命,包括丰富内容,从精神层面到实体领域、从公益事业到营销产业、从体制机制到操作行为、从创意制作到服务保护等,涉及众多领域和诸多方面。而从使命、责任、责任担当意义上来看,我们则务必关注那些带有战略性、统摄性、纲领性、持久性的重要内容,那些高居 Cultural mission, that is, cultural responsibility and responsibility, is the cultural vision and cultural goal that contemporary China must take initiative and strive to achieve. Based on the cultural mission of cultural self-confidence, including a wealth of content, from the spiritual level to the realm of fields, from public welfare to the marketing industry, from institutional mechanisms to operational practices, from creative production to service protection, covering many fields and many other aspects. From the sense of mission, responsibility and responsibility, we must pay attention to those with strategic, integrated, programmatic, lasting important content, those who stay high