如今,在我国大力发展文化产业政策的引导下,广电传媒产业一定会有令人瞩目的发展。这是因为广电传媒产业可以借鉴其他行业的先期经验,能够减少相应的改革成本,形成后发优势。但要做到有效率地发展还有一段很长的路要走。本文基于广电传媒产业化的改革进程和路径,对此问题展开分析和论述,并尝试提出解决方案。 Nowadays, under the guidance of our country’s policy of vigorously developing cultural industries, there will surely be a remarkable development in the radio and television media industry. This is because the radio and television media industry can draw on the advanced experience of other industries and can reduce the corresponding reform costs and create a backward advantage. However, there is still a long way to go in order to achieve effective development. Based on the reform process and path of radio and television media industrialization, this article analyzes and discusses this problem and tries to put forward solutions.