本文回顾了中国钟表产业的历史:从模仿到创新,从计划经济到市场经济,中国的钟表设计逐渐探索出一条自己的道路,它是中国近现代设计史的缩影。在对“国货”的热情被重新唤醒的今天,中国钟表迎来了机遇与挑战并存的发展局面,只有不断思考,面对新问题,抓住新机遇,才能使国货品牌经受住全球化市场环境的考验。 This article reviews the history of China’s watch industry: from imitation to innovation, from planned economy to market economy, China’s watch and clock design gradually explores its own path, which is a microcosm of the history of modern Chinese design. Today’s passion for “domestic products” is re-awakened today, China watches ushered in the opportunities and challenges coexist in the development of the situation, only continue to think, face new problems, seize the new opportunities in order to make domestic brands withstand globalization Market environment test.