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在企业营销领域,基本上每一年都会革新思想和技术,究其缘由,消费者的实际需求不断提升与改变,进而对企业有了更高的要求。在计算机和互联网快速发展的今天,以数字化为基础的信息技术逐渐演变成了企业成败的重要技术,无论是企业还是消费者获取的信息日益增多与复杂,所以如何运用这些信息是现在企业的首要任务。因此,文章就网络经济时代企业营销决策支持方法研究进行了分析与探讨。
In the field of corporate marketing, ideas and technologies are basically updated every year. The reasons for this are as follows: The actual needs of consumers are constantly improving and changing, which in turn poses higher demands on enterprises. Today, with the rapid development of computer and Internet, the digitalization-based information technology gradually evolves into an important technology for business success. Whether the information acquired by enterprises or consumers is increasing and complicated, how to use the information is the first priority of enterprises task. Therefore, the article analyzes and discusses the research on the method of corporate marketing decision support in the era of cyber economy.