论文部分内容阅读
采用问卷调查法,对2006-2008年网球大师杯.上海赛现场观众的直接消费情况进行调查与分析。结果显示:网球大师杯.上海赛现场观众3年内的直接消费达5.33亿元,其中非上海现场观众的直接消费达4.95亿元,是直接消费的主力人群;非上海现场观众的长途交通费、购物费、餐饮费是其主要消费项目,约占其直接消费的85%。
A questionnaire survey was conducted to investigate and analyze the direct consumption of tennis masters in Shanghai from 2006 to 2008. The results showed that the direct consumption of tennis masters in Shanghai Stadium in 3 years amounted to 533 million yuan, of which 495 million yuan was direct consumption by non-Shanghai audiences, which was the main force of direct consumption. Long-distance traffic expenses for non-Shanghai audiences, Shopping, food and beverage costs are the major consumer items, accounting for about 85% of its direct consumption.