作为改革开放前沿阵地的广东,报业十分发达,而广播电视相对弱势。近年来,人们开始反思“为什么广东的电视节目在全国没有影响力”?应当说,这确是一个值得认真分析、深入探讨的问题。广义地说,凡是一个人或一个机构或一个品牌具有影响他人行为的能力,就是影响力。影响力是一种引导人们自觉自愿地做你想要做的事情的能力,是一种软实力。 As a frontier position of reform and opening up in Guangdong, the newspaper industry is very developed while radio and television are relatively weak. In recent years, people began to reflect on “why Guangdong’s television programs have no influence across the country.” It should be said that this is indeed a question worthy of careful analysis and in-depth discussion. Broadly speaking, any person or an organization or a brand has the ability to influence the behavior of others, is the influence. Influence is a kind of soft power that guides people to voluntarily do what you want to do.