谈起互联网时代越来越重要的企业声誉,很多管理者将把它和品牌看成一回事。有的企业认为有了强大的品牌,便不必畏惧骂声如洪水滔天;而有的企业有令人尊敬的良好声誉,但依然生意清淡。无论是声誉,还是品牌,都是由口碑形成的重要无形资产,但它们真的是一回事吗? Speaking of the increasingly important corporate reputation of the Internet age, many managers will see it as a brand. Some companies think there is a strong brand, they do not have to fear scolding such as the flood of monstrous; and some companies have a respected reputation, but still light business. Whether reputation, or brand, are important intangible assets formed by word of mouth, but they are really the same thing?