一、无可奈何的结局方便面行业的竞争到了连圈内人士也看不懂的份上。作为界入方便面业较深的咨询人员,我们深知中低档面消费者的不成熟:他们拼命追求实惠。面块要大的,不管是不是真正的“大”(份量多);价格要便宜的,不管细算起来是否划算。正因为如此,中档面的主导品牌日子非常难过:杂牌面玩似大非大,似便宜却不便宜的游戏,消费者却不辨真假。在这种局面下,我们接了山东鲁宝 First, the reluctant outcome The instant noodle industry’s competition has reached the circle of people can not understand the share. As a deep-rooted consultant in the instant noodles industry, we know that the middle and low-end customers are immature: they are desperately pursuing benefits. Face block is big, whether it is real “big ” (a lot of weight); the price is cheap, regardless of whether they are cost-effective. Because of this, the days of the leading brands in the mid-range face are very sad: No-name cards are like big games, but they are cheap but not cheap, but consumers do not know whether it is true or not. In this situation, we took Shandong Lubao