论文部分内容阅读
我是电影制片厂创作人员,又是电影院营销人员(广州青宫电影城策划总监),曾参与多部儿童片的创作或营销,对儿童片的市场规律较了解。近年来,广州的国产儿童故事片市场有两个特别现象,值得我们注意。一个现象是全局现象,四个字:惨不忍睹!在广州,绝大多数儿童片若开零售场,无人买票。过去,儿童片的主要销路是中小学包场,这个团体市场如今也快要消亡了。广州市现有中小学生140万人,2010年包场看电影的广州中小学生只有2.8万人,占总数2%。广州市现有30家影院,其中有21家影院在2010年全年卖不出一张中小学团体票。2011年,广州中小学包场看电影的
I am a film studio creator, but also a cinema marketer (Guangzhou Qing City Film City planning director), has participated in the creation of a number of children’s films or marketing, children’s film market rules more understanding. In recent years, Guangzhou’s domestic children’s feature film market has two special phenomena that deserve our attention. A phenomenon is a global phenomenon, the words: appalling! In Guangzhou, the vast majority of children’s films if the open retail market, no one to buy tickets. In the past, children’s films were mainly sold in primary and secondary schools and the market for the group was now almost extinct. There are 1.4 million elementary and junior high school students in Guangzhou. In 2010, there were only 28,000 primary and secondary students in Guangzhou covering movies, accounting for 2% of the total. There are currently 30 cinemas in Guangzhou, of which 21 cinemas can not sell a primary and secondary school ticket in 2010. In 2011, Guangzhou primary and secondary schools come to see movies