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全球统一规格,总资源集中与众多汽车同行一样,在相当长的一段时间内,斯巴鲁也曾基于整体产品规划,结合各个国家的特点,在不同的区域市场推出不同特色的产品,以满足不同环境和文化背景下的客户个性化需求。在决定聚焦多功能运动车的利基战略之后,斯巴鲁在执行上还有一个重要举措,就是:不分国度,只为运动兴奋型客户服务——他们认为,运动兴奋型的客户是不分国度的,他们有人类对运动挚爱的共同天性。
Globally Uniform Specifications and Total Resource Concentration Like many automotive peers, Subaru has, for a long period of time, introduced products with different characteristics in different regional markets based on the overall product planning in combination with the characteristics of various countries in order to meet different environments And the cultural background of the individual needs of customers. Subaru decided to focus on the niche strategy of multi-sport vehicles, Subaru in the implementation of another important move is: regardless of the country, only for sports excitement customers - they think that sports excitement customers regardless of the country They have the same humanity’s common demeanor to sports.