在创维彩电事业部总经理刘棠枝看来,日本电视巨头去年普遍陷入巨亏,节能返点政策“功不可没”。作为经济刺激对策的一环,2009年日本政府决定,对购买冰箱、洗衣机、空调、微波炉、节能灯具等节能型家电产品的消费者提供5%的返点优惠。消费者在购买上述节能产品时,将得到售价5%的节能积分,积分由政府负担后返还给消费者,可以用来换购其他商品。该项政府支出将计入2009财年补充预算,2009年7月开始实施。日本政府此举一方面是为了促进节能产品的普及,同时也是对经济危机以来出口连续大幅下滑的家电等行 In the eyes of Liu Tongzhi, general manager of Skyworth’s color TV division, the Japanese television giant plunged into a huge loss last year and the energy-saving rebate policy is “not part of the market.” As part of the economic stimulus measures, in 2009 the Japanese government decided to provide a 5% rebate discount to consumers who buy energy-saving home appliances such as refrigerators, washing machines, air conditioners, microwave ovens and energy-saving lamps. When consumers purchase the above energy-saving products, they will get 5% of the energy-saving points, which will be returned to the consumers after being paid by the government and can be redeemed for other goods. The government spending will be included in FY2009 supplementary budget, in July 2009 began. The Japanese government on the one hand this move is to promote the popularity of energy-saving products, but also for the continuous sharp decline in exports since the economic crisis and other appliances