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是足球赛还是商业大战?现在距首次在美国举行的1994年世界杯足球赛还有不足半年的时间,这似乎是人们提出唯一的疑问。这届比赛被称为“亿万美元的世界杯比赛”。面对令人毛骨悚然的数字,即便是动人的进球、漂亮的短传以及对足球的狂热都被署于次要地位。赞助、门票、广告、彩票、旅游业和电视转播等等,都将使1994年6月17日开始的本届世界杯赛变成一笔真正买卖,这主要是因为比赛的费用是极低的:估计为3亿美元,相当于意大利世界杯赛的一半。但预计商业利润将达到10亿美元左右,旅游收入约为15亿美元。被称为“亿万美元世界杯赛”的门票,确定价格为25美元至180美元。诚然,账是很好算的:将近350万人观看世界杯赛的52
Is football or commercial war? Now less than six months before the 1994 FIFA World Cup held in the United States, this seems to be the only question people ask. This competition is known as the “billion-dollar World Cup match.” In the face of the creepy numbers, even impressive goals, beautiful short passes, and fanaticism for football have been relegated to the second place. Sponsorship, tickets, advertising, lottery tickets, tourism and television broadcasting will all make this World Cup, started on June 17, 1994, a real sale, mainly because the cost of the tournament is extremely low: Estimated at 300 million US dollars, equivalent to half of the Italian World Cup. However, it is estimated that commercial profits will reach about 1 billion U.S. dollars and tourism revenue will be about 1.5 billion U.S. dollars. Known as the “million-dollar World Cup ” tickets, the price is set at 25 to 180 US dollars. It is true that the account is very good: nearly 3.5 million people watch the 52 World Cup