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大众传媒的快速发展,有效推动了美术传播。在互联网时代,大众传媒正朝着多元化的方向发展,新媒体与传统媒体的融合程度也在加深,在此影响下,美术传播有了更多的推广平台。因此,要利用好大众传媒的优势,实现更精准有效的传播,同时还要纠正一些不利因素,真正发挥大众传媒的传播价值。
The rapid development of the mass media has effectively promoted the spread of fine arts. In the Internet era, the mass media is moving in a diversified direction. The integration of new media and traditional media is deepening. Under this influence, there is more promotion platform for art communication. Therefore, it is necessary to make good use of the advantages of the mass media in order to achieve more accurate and effective communication while correcting some unfavorable factors so as to truly bring into play the mass media’s communication value.