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“一带一路”战略顺应了经济、文化、信息的全球化发展趋势,对我国主流意识形态的国际传播具有不可估量的影响。为了进一步分析“一带一路”战略的国际传播策略,本文选取人民日报(海外版)2013年9月到2016年12月“一带一路”战略的相关报道,分析大数据背景下“一带一路”战略的传播力与话语力,探索提高我国“一带一路”战略的国际传播策略与传播效率的有效方法。
The “Belt and Road” strategy has followed the globalization trend of economy, culture and information and has an immeasurable impact on the international spread of the mainstream ideology in our country. In order to further analyze the international communication strategy of “One Belt, One Road” strategy, this article selects relevant reports from the “Belt and Road” strategy from September 2013 to December 2016 in People’s Daily (overseas edition) Belt and Road “strategic communication and discourse, and explore effective ways to improve the international communication strategy and communication efficiency of our” Belt and Road "strategy.