基于中国高端红酒市场的蓬勃发展和发展潜力,国外红酒品牌大举进军国内,要么已经在中国,要么就在来中国的路上。作为红酒的主要消费群体,中国的富豪们已经走出了“非拉菲不喝”的“暴发户”阶段,回归理性。多年来,中国新富阶层执著于对法国波尔多五大名庄的追捧。中国富豪一般认为价格500元以上的红酒品质才有保障,这个价格也是他们界定高端红酒和普通红酒的价格界限。 Based on the vigorous development and development potential of China’s high-end red wine market, foreign wine brands have made big inroads into China, either already in China or on the way to China. As the main consumer groups of red wine, China’s richest people have already walked out of the “non-lafite” “outburst” stage, returning to rationality. Over the years, the new Chinese rich class has been obsessed with the pursuit of the top five Bordeaux villages in France. China’s richest people generally believe that the price of wine with a price of over 500 yuan is guaranteed, and this price is also the boundary between the price of high-end red wine and ordinary red wine.