在经济全球化高速发展的今天,推进自有品牌的建设和发展,已不是一个要不要做的问题,而是一个应当如何做和怎样做的战略课题,必须承认一个企业的品牌发展战略是一个涉及面非常广的复杂的系统工作。它不仅关系到一个企业的发展实力和经营管理水平,同时也关系到一个国家在世界经济发展的地位,因此,探索一条 Nowadays, with the rapid development of economic globalization, promoting the construction and development of self-owned brands is no longer a question to be done, but a strategic issue to be done and how to do it. It must be acknowledged that an enterprise’s brand development strategy is a Involving a very wide range of complex system work. It is not only related to the development strength and management level of an enterprise, but also to the status of a country’s economic development in the world. Therefore, it is necessary to explore a