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袁莉是一家小食品企业的销售主管。2001年初,公司派袁莉去南方开拓新市场,这是一个中型城市,市区有100多万人口,大大小小的快速消费品的经销商有几十个。初来乍到的袁莉跑了一个星期市场,也接触了一些经销商,因袁莉的产品在南方市场没有一点儿知名度,稍微大一点儿的经销商要不就是对她的产品不予理睬,要不就是条件非常苛刻。辛辛苦苦地跑了半个月后,她想,这样一家一家地找经销商肯定不行:一是周期太长;二是对于一个没有一点儿知名度
Yuan Li is the sales manager of a small food company. In early 2001, the company sent Yuan Li to the south to open up new markets. This is a medium-sized city. There are more than 1 million people in the urban area. There are dozens of dealers of large and small fast-moving consumer goods. Yuan Li, who had arrived for the first time, ran for a week and met some dealers because Yuan Li’s products did not have a certain reputation in the South Market. A slightly older distributor would either ignore her product or not. It is very harsh conditions. After two months of hard work, she thought, such a place to find dealers certainly not: First, the cycle is too long; Second, for a little known