在新媒体背景下,所有的媒体行业都必须要具备极强的时效性,传统广播媒体也不例外。对此,为了能够更好的适应新媒体时代提出的各项发展新要求,广播记者应积极进行角色转型,整合现有资源和条件,尽一切可能的帮助广播传媒争取主动权、优先权,将自身优势特点充分发挥出来,进而为广播媒体赢得更理想的发展前景。 In the context of new media, all media industries must be highly time-efficient, and traditional broadcast media is no exception. In response, radio journalists should actively carry out the role transformation and integrate existing resources and conditions in order to better adapt to the new requirements of development in the new media era. They should do everything possible to help the broadcasting media fight for their initiative and priority. Give full play to their own advantages and characteristics, and thus to broadcast media to win more ideal development prospects.