如何设计管理本土化以及构建自己的本土管理模式,已成为当代设计界的时代课题。而运用中国管理儒学思想指导今天的设计管理实践则为这一新课题提供了新的思路。尹定邦教授“动之以情,晓之以理、授之以权、呈之以利”的设计管理十六字方针“既是其借鉴中国管理儒学思想指导其设计管理实践的产物,也是其多年本土设计管理实践的理论升华,对今天的设计管理实践有重要指导意义。 How to design management localization as well as to build our own local management mode has become a contemporary issue in the contemporary design community. The use of Chinese management Confucianism to guide the practice of today’s design management provides new ideas for this new topic. Professor Yin Dingbang ”move in love, know the reason, grant the right, was beneficial“ design management principles of the word ”is not only its reference to China’s Confucianism management philosophy to guide the design and management practices of the product, but also The theory of many years of local design management practice sublimation, the design management practice today has important guiding significance.