论文部分内容阅读
最近揭示的一份数据表明,美国和中国的五大科技巨头,瓜分了全球三分之二的广告费。谷歌和脸书的广告吸金能力在全世界占据了前两位,全球一半的广告费都被他们拿走了。而且,以上两家巨头独大的情况应该还会持续。因为根据出版机构Digital Content Nex预计,在所有新增广告费中,谷歌和脸书两家拿走的份额达到83%。中国互联网巨头在广告费方面的集中度也非常高,所谓三巨头“BAT”——百度(Baidu)、阿里巴巴
A recent data reveal that the top five technology giants in the United States and China have divided up about two-thirds of the global advertising costs. Google and Facebook ads account for the ability to attract the world’s top two, half of the global advertising costs have been taken away. Moreover, the dominance of these two giants should continue. Because according to Digital Content Nex, a publisher, Google and Facebook take up 83% of all new advertising costs. Chinese Internet giants in the advertising concentration is also very high, the so-called Big Three “BAT ” - Baidu (Baidu), Alibaba