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最近两年,东北地区及其主要城市的GDP增幅在国内各省市的排名较为靠后,引起全国各界密切关注。与此同时,东北地区的媒体,尤其是平面媒体经营收入下行趋势明显,各类报纸、尤其是都市报的经济形势极其严峻,广告收入和发行量一落千丈。刚刚过去的2016年,依然是东北地区传统媒体广告经营面临严重下滑的一年:作为东北地区经济活跃的副省级城市,大连市共有大连日报、大连晚报、新商报和半岛晨报4家平面媒体,去年广告经营总额下滑达40%。
In the recent two years, the GDP growth of northeast China and its major cities has been relatively lower in the domestic provinces and municipalities, arousing close attention from all walks of life in the country. In the meantime, the downward trend in the revenues of the media in the northeast region, especially in the print media, is obvious. The economic situation of various newspapers, especially the metropolitan newspapers, is extremely grim. Advertising revenue and circulation have plummeted. In the past 2016, the traditional media advertising business in Northeast China is still facing a serious downturn. As an economically active sub-provincial city in Northeast China, Dalian City has a total of 4 sections including Dalian Daily, Dalian Evening News, Xin Shang Bao and The Peninsula Morning Post Media, the total advertising business fell 40% last year.