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舞龙运动是具有民族特色的传统文化活动,1995年中国龙狮运动协会和国际龙狮总会的正式成立,标志着我国的舞龙运动进入规范、有序的管理轨道。自国家颁布《国务院关于加强文化遗产保护的通知》作为具有地方特色的非物质文化遗产的“龙舞”运动越来越受到人们关注。本文从舞龙运动的市场化发展,综合研究了1999年至2008年有关我国舞龙运动发展以及传统文化市场化管理、发展的文献,从三个主要方面整理归纳,首先介绍舞龙运动市场化涵义;其次,归纳总结舞龙运动市场化过程中存在问题;最后,总结提出舞龙运动市场化发展的几点对策。
Dragon Dance is a traditional cultural activity with national characteristics. In 1995, the official establishment of the Chinese Dragon Lion Association and the International Dragon Lion General Association marked that our dragon dance movement has entered a standardized and orderly management track. Since the State promulgated the “Circular of the State Council on Strengthening the Protection of Cultural Heritage” as the “Dragon Dance” movement with its intangible cultural heritage of local characteristics, it has attracted more and more attention. Based on the marketization development of the dragon dance movement, this paper comprehensively studies the literature about the development and traditional marketization of dragon dance in China from 1999 to 2008. The article summarizes the three main aspects. First, it introduces the marketization of the dragon dragon movement Meaning; Secondly, summarize the existing problems in the marketization of the Dragon Dance; finally, summarize and put forward some countermeasures for the marketization development of the Dragon Dance.