电子商务的核心竞争力最关键的是创新,模式创新、技术创新,而不是靠低价竞争。尽管《2012电子商务趋势报告》指出,中国电子商务的发展速度惊人,已从简单的实物电商扩展成为涵盖实体商品、虚拟服务等全方位的电子商务。但覆巢之下,安有完卵。全球经济的不景气,令本该红红火火的电子商务初显式微。今年消费市场低迷,消费信心不足是不争的事实。 The key to e-commerce’s core competitiveness is innovation, model innovation, and technology innovation, not relying on low-price competition. Although the “2012 E-commerce Trends Report” pointed out that China’s e-commerce development speed is amazing, it has expanded from a simple physical e-commerce to a full range of e-commerce covering physical goods, virtual services and so on. But under the nest, Ann had eggs. With the global economic downturn, the e-commerce that is supposed to flourish has begun to decline. This year, the consumer market is in a downturn. The lack of consumer confidence is an indisputable fact.