“品牌”不只是一种标识,更反映了社会、公众对一个企业的认知、评价,日益成为一种重要资源和经营资产;很多企业重视导入、推广CIS,但是CIS的效果往往不能直接用经济效益指标衡量,要通过品牌价值体现;未来环境变化更快、风险更大,企业必须依托品牌,重新打造竞争优势。品牌在竞? “Brand” is not just a logo, but also reflects the society and the public’s cognition and evaluation of an enterprise. It increasingly becomes an important resource and operating asset. Many enterprises attach importance to importing and promoting CIS. However, the effect of CIS is often not directly used Economic indicators to measure, to reflect the brand value; the future changes in the environment faster, greater risk, companies must rely on the brand, re-create competitive advantage. Brand in competition?