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市场经济体制下,竞争不断加剧,公众面对的信息纷繁复杂,代表企业形象、实力、理念等综合信息传递的标志、徽章、商标越来越成为现代企业战略的最重要部分之一。古老的家族徽章给现代标志设计带来很大的启发,也推动了现代设计的发展。具有厚重历史沉淀、设计庄重典雅、代表高贵品质的家族徽章作为现代企业标示,具有较强的视觉冲击力和信任感,成为了企业在激烈竞争中立于不败、不断发展的坚强后盾,这在迅猛发展的汽车行业体现的淋漓尽致。
Under the market economy system, the competition is aggravating and the information that the public faces is numerous and complicated. The emblems, badges and logos that represent the overall information transmission of corporate image, strength and concept have increasingly become one of the most important parts of the modern enterprise strategy. The ancient family badge to the modern logo design brings great inspiration, but also promote the development of modern design. Has a heavy historical precipitation, design dignified and elegant, noble symbol of family quality badge as a modern enterprise logo, has a strong visual impact and trust, has become the enterprise in the fierce competition in the unbeaten, continuous development of strong backing, which is The rapid development of the automotive industry reflects most vividly.