《市场营销学》是管理类专业最重要的专业基础课程之一,该课程在强调夯实学生必要的营销基础知识的同时,更加重视对学生的实践能力的培养。因此,在关注社会对营销人才不断变化需求的前提下,构建系统、有效的《市场营销学》课程的创新性实践教学模式在当下高校教育中显得尤为重要。 “Marketing” is one of the most important professional basic courses in management major. While emphasizing the necessary marketing basic knowledge for students, the course places more emphasis on the cultivation of practical ability of students. Therefore, paying attention to the changing needs of marketing professionals in society, the innovative practice teaching mode of constructing a systematic and effective “marketing” course is particularly important in the current university education.