在营销班组建设的试点工作中,云南电网公司玉溪供电局(以下简称玉溪局)运用ISO9000质量管理思想,创新以客户支持系统为核心的大营销模式,全面实施制度建设、流程再造,监督评估,持续改进,打造现代营销体系。通过在市、县两级供电企业实施营销标准化试点,以完善组织构架、梳理业务流程、加强制度建设为重点,从营销体制管理、营销业务流程、营销班组建设、提高营销人员素质和实现城乡营销一体 In the pilot project of marketing team building, Yuxi Power Supply Bureau of Yunnan Power Grid Corporation (hereinafter referred to as Yuxi Bureau) used ISO9000 quality management thought to innovate the big marketing model with customer support system as its core, and implemented the system construction, process reengineering, supervision and evaluation, Continuous improvement, to create a modern marketing system. Through the implementation of marketing standardization pilot projects for power supply enterprises in municipal and county levels, with the emphasis on perfecting the organizational structure, sorting out business processes and strengthening system construction, from the aspects of marketing system management, marketing business process, marketing team building, marketing personnel quality improvement and urban-rural marketing One