后期制作为创意加分还是减分? 执行变得越来越重要,后期制作幕后英雄的力量不容小视。拍片、修图、合成……完美的图像能有效地、戏剧化地展现产品或是公司的形象,圆满地为创意加分。相反,好的IDEA如果没有得到有效的执行,不仅创意人员的心血付之东流,品牌的形象和品位也会大打折扣。 Post production for the creative points or points? Execution becomes more and more important, post-production hero of the power behind the scenes. Filmmaking, retouching, compositing ... The perfect image can effectively and dramatily display the image of a product or company, adding points to creativity. On the contrary, good IDEA if not effectively implemented, not only the creativity of the effort paid, the brand image and taste will be greatly reduced.