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在经历了改革开放后的复苏、九十年代的徘徊之后,中国黄酒业终于在新世纪迎来了大好发展机遇,生活水平的提高和养生意识的增强更有力推动了黄酒业的快速发展,相信黄酒作为中国的国粹,又是中国的国酒,一定会不断地繁荣起来。内因方面1、从近些年酒类销售趋势看,无论是白酒的低度化、红酒加雪碧还是啤酒的淡爽、无醇化,都遵循着酒类社会价值观的新趋向,黄酒良好的养身保健价值的凸显将有力促使这一观念的深入,也符合现代消费理念和酒类发展趋势。
After the recovery after the reform and opening up and the wandering in the 1990s, the Chinese rice wine industry finally ushered in a great opportunity for development in the new century. The improvement of living standards and awareness of health promotion more strongly promoted the rapid development of the rice wine industry. China’s national essence, but also China’s national wine, will continue to flourish. Internal factors 1, from the recent trend of liquor sales, both the low level of liquor, red wine plus spirits or beer light cool, non-alcoholic, all follow the new trend of alcoholic social values, good body care of rice wine The prominence of health care value will strongly promote the deepening of this concept and also conform to the modern consumption concept and the development trend of liquor.