当我们世纪之交的门槛时，发现一场以新经济为主要特征的一体化发展浪潮已经提前到来。一体化的实质是发达国家主导的全球范围内的产业重组和结构调整过程。这一过程也是以品牌为核心的企业重组和资源重新配置的流程。中国企业必须紧跟一体化的潮流，对品牌概念进行全新的演译 When we reached the threshold of the turn of the century, we found that a tidal wave of integrated development featuring the new economy has come ahead of schedule. The essence of integration is the global industrial restructuring and structural adjustment led by the developed countries. This process is also the brand reorganization and resource reconfiguration process. Chinese companies must keep up with the trend of integration, the brand concept of a new interpretation