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电视广告,以其无可比拟的直观效果及收视普及率,倍受厂商们的青睐。一则商品广告在电视荧屏连播数月、乃至一年,也不再是稀罕事。电视广告能使产品知名度大增,乃至家喻户晓,极大地诱发消费者的购买欲望。
TV commercials are much favored by manufacturers because of their unparalleled visual effects and popularity. It is no longer a rare matter that a product advertisement is broadcast on a TV screen for several months or even a year. TV commercials can increase the popularity of products and even become household names, which greatly induce consumers’ desire to purchase.