伴随着产品时代的消亡,整个市场竞争以新的三分天下的情势探索着各自创造优势利润的策略和原则。“恋物精品”、“大宗消费品”和“亲密客户关系”成为三种新的企业追求优势利润的成功商业模式。因为智能化、自动化的大规模复制能力的存在,大多数原创产品一旦出现在市场上,就迅速向两极裂变:要么被大规模复制,要么走向精品化的道路。“大宗消费品”的商业模式以低成本,近似高质量、无服务为特征倾销全球市场。“恋物精品”则选择制造、刺激、满足消费欲望的心理路线,不再“生产”满足消费者基本生理需求的产品,而是“制造”消费欲望的市场认知,然后刺激并满足那些被“制造”出来的欲望。恋物精品策略下的有形产品不过是满足无形欲望的载体和“佩件”。一切有形产品都沦为“副产品”。消费就是 With the demise of the product era, the entire market competition explores strategies and principles for creating superior profit with the new one-third world situation. “Fetish boutique ”, “bulk consumer goods ” and “close customer relationship ” become the successful business model of the three new companies in pursuit of superior profit. Because of the intelligent, automated mass-copying capabilities, most original products, once they have been on the market, are rapidly foundering into two poles: either mass-produced or refined. “Bulk consumer goods ” business model dumping the global market with low cost, similar high quality, no service features. “Fetish boutique ” is to choose to create, stimulate and satisfy the psychological needs of consumer desire, no longer “production ” to meet the basic physiological needs of consumers of products, but “manufacturing ” consumer desire market awareness, Then stimulate and satisfy those who are “made ” out of desire. Tangible products under the strategy of tangible products but to meet the invisible desires of the carrier and “accessories ”. All tangible products are reduced to “by-products ”. Consumption is