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通过对在线视频用户的大数据分析,奈飞公司得到了一个潜力无限的宝库,甚至正在改变整个影视业的商业模式和竞争格局借助大数据,世界上最大的在线影片租赁服务商奈飞公司(Netflix)捧红了电视剧《纸牌屋》,同时也成就了自己。据奈飞发布的截至9月30日的2013年第三季度财报显示,2013年第三季度,奈飞营收达到11.06亿美元,比去年同期的9.05亿美元增长了22%;净利润达到3200万美元,比去年同期的800万美元增长了300%。由于利润大大超过了分析师的预期,奈飞当日盘后股价呈现大涨趋势。
Through big data analysis of online video users, Netflix has a tremendous potential treasure house, and is even changing the business model and competitive landscape of the entire film and television industry. With big data, Netflix, the world’s largest online video rental service provider, Netflix) won the drama “House of cards,” but also made their own achievements. According to Netflix’s third-quarter results for the third quarter of 2013 as of Sept. 30, Netflix’s revenue reached US $ 1.106 billion in the third quarter of 2013, an increase of 22% from US $ 905 million in the same period of last year. Its net profit reached 3200 Million USD, up 300% over the same period of last year of 8 Million USD. As the profits far exceeded analysts’ expectations, Nippon’s day after the stock price rose sharply.