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当今社会已经进入了信息化、网络化时代。党的十五届五中全会已经把信息化作为覆盖现代化建设全局的战略举措提了出来，强调我们要 发挥后发优势，用信息化带动工业化。正是在这种形势下，我 国信息化建设的各个方面都在迅速发展。 互联网技术主要包括三个方面。即计算机软、硬件技术（特别是软件技术已经达到几乎可以满足人们各种需要的程度）、传输技术（与通信技术相结合，包括光缆、卫星通信等）和涉及互联网各个方面的管理技术（如：现代营销学、现代管理学、资本运作的知识、金融知识等）。这三方面技术共同构成的互联网技术改变了经营管理的方式，甚至改变了商务活动的过程。大家经常谈论的新经济实际上也就是由以科技创新为主加上互联网技术所构成的。以我国的发展情况为例：目前已经拥有６万多个网站、 ２０００多万网民。预计到２００４年，网民数量将达到５０００万。这是深厚的网络经济基础，在这种形势下引申出电子商务、电子政务、电子家务、电子社区等新的概念和管理实践具有必然性，将很多过去同下开展的活动和新技术结合在一起送到互联网上开展也是时代发展的必然趋势。 任何事物都有一定之规，电子商务的开展同样需要遵循一定的游戏规则。我们将按照怎样的规则去运作和竞争呢？计算机
Today’s society has entered an era of information and network. The Fifth Plenary Session of the 15th Central Committee of the Party has put informatization as a strategic move covering the overall situation of modernization, stressing that we must give play to the advantages of being backward and lead the industrialization through informatization. It is in this situation that all aspects of China’s information construction are developing rapidly. Internet technology mainly includes three aspects. That is, computer software and hardware technology (especially software technology has reached almost meet the needs of people), transmission technology (combined with communication technology, including optical cable, satellite communication, etc.) and management techniques involving all aspects of the Internet : Modern Marketing, Modern Management, Knowledge of Capital Operations, Financial Knowledge, etc.). The three technologies that make up the internet have changed the way business is run and even changed the course of business activity. The new economy that we often talk about is actually composed of science and technology innovation plus Internet technology. Take the development of our country as an example: Currently there are more than 60,000 websites and over 20 million Internet users. It is estimated that by 2004, the number of netizens will reach 50 million. This is the basis of a profound network economy. Under such circumstances, it is inevitable that new concepts and management practices such as e-commerce, e-government, e-housework and the electronic community have been introduced. Many of the activities and new technologies that have been carried out in the past have been combined Sent to the Internet to carry out is also the inevitable trend of development of the times. Anything has a certain rules, the development of e-commerce also need to follow certain rules of the game. What kind of rules will we follow to operate and compete? computer