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立足中国元素和汉文化品牌根基的一系列创新,让上海家化从一家日化企业升级为时尚企业。创新要点:成功地将中国元素嵌入品牌内涵,形成与国际品牌的差异化定位与卖点。在此基础上进一步形成科技、创意、文化、服务相辅相成的时尚产业链。
Based on a series of innovations based on the elements of Chinese elements and Chinese culture, Jahwa upgraded Shanghai Jahwa from a Japanese chemical enterprise to a fashion enterprise. Innovation points: The successful integration of Chinese elements into the brand content, the formation of differentiated positioning and selling point with the international brands. On this basis, we will further form a fashion chain in which science and technology, creativity, culture and services complement each other.