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越来越奢华的酒店、丰盛的食物、不断革新的电子科技,满足着旅行中人们的物质需求,不断刺激着人们物欲的膨胀。商业化的旅游市场运作,表面上花样繁多的旅游活动,本质上却沦为低级的物质消费。遥想千年以前我们的祖先亦喜好游览名山大川,他们云游四方,求学问道,寻一片宁静祥和之地便隐居下来。不求外在的物质享受,只求智慧的提升。在当今物欲横流的世界中,我们是否应该汲取中华圣哲智慧,来探索旅游行为中的真正含义。
More and more luxury hotels, rich food, innovative electronic technology to meet the material needs of people in travel, continue to stimulate people’s material desire. The operation of the commercial tourism market, on the surface a wide variety of tourism activities, has actually reduced to low-level material consumption. Looking back a thousand years ago, our ancestors also liked to visit the mountains and rivers. They traveled in all directions and asked for study to find a quiet and peaceful place to live in seclusion. Do not seek external material enjoyment, but seek wisdom to ascend. In today’s materialistic world, should we learn from the wisdom of Chinese sages to explore the true meaning of travel behavior?