在明星策划人越来越多的今日,崔秀芝却悄悄地实践着“无声策划”。她已经变身为幕后的战略整合和公关策划专家在首批“十大策划人”中,崔秀芝是其中唯一的女性,也是对“策划专家”这一称号最为抗拒的一个人。甚至可以说,崔秀芝并不是策划圈中人,也很难说是商海中人。尽管她毫无疑问是公关策划的高手,但她自己却更像是一名学者或者一名公务员。崔秀芝的公开身份是人民日报社公关信息部(北京捷传公关策划中心)主任,也是中国公关学术委员会委员、中国管理科学研究院研究员。也许是出于职务需要,上世纪90年代,她曾经策划过多起轰动案例,先后完成了“蝙蝠”创名 In more and more celebrity planners today, Cui Xiuzhi quietly practice “silent plan ”. She has become the behind-the-scenes strategic integration and PR planning experts in the first batch of “Top Ten Planners,” Cui Xiuzhi is one of the only women, but also to the “planning expert” one of the most resisted title. Cui Xiuzhi can even be said that Cui Xiuzhi is not planning circle people, it is hard to say that the business people. Although she is undoubtedly the master of public relations planning, but she is more like a scholar or a civil servant. Cui Xiuzhi’s public identity is the director of the People’s Daily Public Relations and Information Department (Beijing Jie Chuan PR Center), and is also a member of China’s Public Relations Academic Committee and a researcher at the China Management Science Research Institute. Perhaps out of job needs, 90s of last century, she had planned a number of sensational cases, has completed the “bat” name